CASE STUDY
Moz
"As a leader in SEO, protecting our organic traffic was our top priority. The Semantic Labs team proved they could drive truly incremental growth for Moz. We saw a clear lift in new leads with zero negative impact on our organic rankings or our existing brand keywords. They delivered a pure, performance-based win."
Jonathan Berthold,
VP Revenue
Driving Incremental Growth for Moz
+X%
High-Intent Signups
-X%
Blended CAC
$X
ARR Influenced
The Challenge and Solution
Moz was already investing heavily in paid search, so their team had a healthy level of skepticism about adding another growth partner. The key questions were whether we could deliver truly incremental customers, operate within strict brand guidelines, and match the efficiency and quality standards of their internal acquisition program.
Semantic Labs addressed that with a fully performance-based engagement and a self-funded 30-day test. By plugging into Moz’s existing affiliate infrastructure, we aligned to their CPA targets from the start and proved value without creating financial risk or extra lift for their team.
