About
We’re redefining what it means to be a growth partner. No retainers, no empty promises – just results-driven growth that scales with your success.

Our Mission
The name Semantic reflects how we work: we seek meaning, not just clicks. We have over 10 years of experience refining our data driven approach and fine tuning our customer acquisition platform. We find the signals that matter – the search intent, the patterns, the insights – and we turn them into growth.
Our team of growth experts has helped hundreds of SaaS companies scale from startup to success, using data-driven strategies and proven methodologies. We’re not here to sell you services – we’re here to become your growth partner.
100%
Performance Based
300+
Saas Companies
95%
Client Retention
15+
Years Experience
Our Platform
We don’t just run campaigns — we run systems.
Behind the scenes, Semantic Labs operates on a proprietary platform built to monitor, optimize, and scale paid campaigns with precision. Developed in-house over a decade, our tech stack powers every engagement.

11-Point Monitoring Framework
Tracks campaign health, anomalies, and optimization opportunities in real-time.

Predictive Scaling Algorithms
Identifies where to increase spend based on historical ROI and leading indicators.

Multi-Channel Attribution Logic
Connects performance back to revenue across fragmented touchpoints.

Custom Reporting Layer
Gives us (and optionally clients) the data that actually matters — without the noise.

Anomaly Detection
and Alerts
Built-in triggers surface tracking issues, dips, or wins instantly.

Historical Benchmarking Engine
Compares campaigns to past
top-performers to flag underperformance and surface wins.
Our Team
Meet the growth experts behind Semantic Labs. A team built around data, partnership, and the belief that the right signals can unlock meaningful scale.
Leadership

Dan Brian
CEO

Tali Chester
Sr. Director, Account Management

Karolina Dobkowska
Sr. Manager, Paid Marketing

Adam Faber
Senior Partnerships Manager

Nick La Maina
COO

Kenny Pedersen
Sr. Manager, Paid Marketing
Board of Directors & Advisors

Katheryn Blanco
VP, Audience, Ziff Davis Shopping

Shawn Colo
Co-Founder and Managing Partner, 3L

Erwin Mayer
Founder, Semantic Labs

Nathaniel Simmons
President, Cyber Security and Martech Division, Ziff Davis

Michael Striker
VP, Audience, Everyday Health
Let’s Grow Together
Let’s discuss how we can help accelerate your growth with our performance-based approach.